Many of them don’t consider themselves food writers. They should though, because written content is what keeps visitors coming back. Luscious food photography grabs attention, but engaging writing and storytelling holds it. This is true not only for visitors but brands, media and publishers, too.
Here are five simple ways to improve the writing on your blog. Take these baby steps and you’ll be running soon.
Be focused. What is your post about? You should be able to sum it up in one sentence. For example, “My post is about cooking cellophane noodles for the first time.” Or “My post is about how I tried and failed and then finally succeeded in replicating my grandmother’s legendary peach pie.” Once you have your focus set, make sure everything you write supports it. This will prevent you from straying, and keeps your readers interested.
Be unique. There are more than 15,000 food blogs on the Internet. Work to set yours apart with your content, and that means writing and photography. Food bloggers love to use the phrase “quick and easy.” Avoid it. Come up with another way to describe your recipe. Be specific about the time and skill level. Do some research. Teach your readers something. If you are cooking with strawberries, perhaps you can include information about their nutritional benefits. Or mention which state is the country’s leading grower. Or maybe toss in a non-culinary use, like how to make a strawberry foot scrub. Being unique means adding value. And, hopefully, visitors.
Be accurate. Your fabulous recipe is worthless if there is an error in it. Double- and triple-check ingredient amounts and make sure the instructions include them all. Likewise, hit the spellcheck and heed it. Know your weaknesses. Do you sometimes write “there” when you mean “their” or “they’re?” Problems with lay and lie? How about its and it’s? Proof your posts and recipes closely or, better yet, have someone else look them over before you publish. Your credibility is on the line.
Be lively. Write in the active voice. “I baked a pie” is better than ”The pie was baked by me. “ Or in your pitch letter to a publisher, “Hundreds of visitors view my blog weekly” rather than“My blog is being viewed by hundreds of visitors weekly.” Those extra words drag down the reader.
Be grownup. Oh, this may sound cruel to your inner teenager but avoid using exclamation marks. Used in excess, you come off like a texting high school student. And unless you are, publishers and readers see you as an amateur. You may think writing “My split pea soup is amazing!” tells your readers something, but it doesn’t. Show them why your soup is so fantastic. It is better to write, “My split pea soup recipe calls for more ham than most, and the addition of chopped celery leaves as a garnish adds a flavorful touch.” Now your readers understand why your soup is amazing.