As a blogger, or even as a person for that matter, you’ve probably never thought of yourself as a brand … for many people “being a brand” is a foreign concept.
I’m not necessarily talking about a Kardashian-style brand seeking fame and fortune, although that could be a part of your plan if you so choose.
I’m talking about being a personal brand. I’m talking about having a purpose, a plan, and a personality. As a blogger, I’m betting you have all three, or at least you will when I get done with you!
Yes, blogger friend, you are a brand and here’s why.
You have a voice. You may not think of your writing as using your voice, but that is in fact what you are doing. You are distributing a point of view on your chosen field and you are putting it out there for others to review, share, comment, and absorb. That makes you a brand in my book.
You have a network of fans. The great news is that people read your point of view and hence you have built a network of fans who follow your commentary. I’m betting that your network has grown through the years and continues to grow, just like any other brand.
You have influence. People listen when you write and comment back. You’re getting your content shared through to other networks. This gives you tremendous influence in your field, as others learn from you and seek out your content. Any other successful brand exhibits similar influence.
You’ve made an emotional connection. Here’s what really separates you out from the pack: the emotional bond you’ve created with your followers. You make them laugh, you boost them up, and they’ve come to rely on you. It’s this kind of emotional connection that separates products from each other and makes a brand truly valuable. It’s what separates your own love for your favorite brands from other products in the category. It’s what makes Starbucks, well, Starbucks. And it’s what makes you not just another writer, but a blogger brand that people admire and that people have chosen to bring into their lives.
Doesn’t get any better than that!
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands — you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?
Let Jim’s new book, The Personal Experience Effect, help you Be Who You Want To Be!