Go Back
+ servings
seasoned eye of round roast with sweet and salty roast beef rub on sweet potatoes, corn, and tomatoes

Sweet and Salty Roast Beef Rub Recipe

This Sweet and Salty Roast Beef Rub recipe is perfect for everything from beef tenderloin and prime rib to eye round roast. Deliciously sweet and salty, this is a brown sugar rub that gives any cut of beef the perfect crust and so much flavor.
Course Spice mix
Cuisine American
Keyword beef rub, easy rub recipe, roast beef rub, roast beef rub recipe
Prep Time 5 minutes
Total Time 5 minutes
Servings 22 Tbsp.
Calories 48kcal


  • Glass bowl and a fork/whisk/spoon to mix with


  • 1 cup brown sugar
  • 4 Tbsp. Spanish paprika do not use smoked Paprika
  • 1 tsp. ground black pepper
  • 2 tsp. garlic powder
  • 1 Tbsp. sea salt


  • Add brown sugar, Spanish paprika, ground black pepper, garlic powder, and sea salt to a glass bowl.
    ingredients for sweet and salty roast beef rub in a glass bowl, unmixed
  • Mix together until fully blended. Use for roasts of all kinds. Enjoy!
    mixing sweet and salty roast beef rub in a glass bowl with a tiny green whisk



  • This mix makes close to 1½ cups of seasoning.
  • Thoroughly season all sides of your roast. Brush the roast with olive oil all over first, then pat the seasoning blend into the beef to coat it well. This will give you a beautiful crust every time.


Calories: 48kcal | Carbohydrates: 12g | Protein: 1g | Fat: 1g | Saturated Fat: 1g | Sodium: 265mg | Potassium: 83mg | Fiber: 1g | Sugar: 10g | Vitamin A: 1324IU | Calcium: 15mg | Iron: 1mg