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Oh, this rub! I love this Sweet and Salty Roast Beef Rub recipe. It is perfect for everything from beef tenderloin and prime rib to eye round roast. Deliciously sweet and salty, this is a brown sugar rub that gives any cut of beef the perfect crust and so much flavor.
Best Rub for Roast Beef
Where do I even begin with how much I love this roast rub recipe? I felt like I had struck gold the first time I mixed it together and used it for a holiday beef tenderloin.
My dry rub for roast beef has the perfect balance of sweet and salty. Plenty of brown sugar, a little garlic powder, sea salt, black pepper, and Spanish paprika… oh, it’s just so heavenly!
This rub is excellent on my favorite chuck roast recipe and sous vide prime rib too!
Just thinking about this easy beef roast rub makes me want to cook up one of my favorite roasts. It’s my go-to roast beef seasoning every holiday season, and I’m so excited to share it with you.
I bet it’ll become a tradition for you, too!
Seasoned Roast Beef Recipes
I look forward to using this dry rub for beef roast every year, no matter what cut of beef I’m serving.
Most years, I don’t even like to wait for the holidays. My Eye of Round Roast is a great way to cook up roast beef on a budget – which means more excuses to use this delicious roast beef rub recipe!
This sweet and salty brown sugar rub is good on every roast beef cut you can think of. Like my Best Dry Rub for Steak and Bold Rib Rub Recipe with Brown Sugar, it’s so versatile.
Below are just a few of my favorite roast beef recipes to serve it with. Give them a try and let me know your favorite!
Eye Round Recipe Tips
Thoroughly season all sides of your roast. Brush the roast with olive oil all over first, then pat the seasoning blend into the beef to coat it well. This will give you a beautiful crust every time.
Season any veggies you’re cooking with your roast with this roast beef rub, too! This brings the whole dish together.
This is what I do with my Eye of Round Roast recipe. I season the corn, tomatoes, and sweet potatoes with this beef rub, and it ties everything together perfectly.
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Sweet and Salty Roast Beef Rub Recipe
- Glass bowl and a fork/whisk/spoon to mix with
- 1 cup brown sugar
- 4 Tbsp. Spanish paprika do not use smoked Paprika
- 1 tsp. ground black pepper
- 2 tsp. garlic powder
- 1 Tbsp. sea salt
See our Cooking Conversions Chart for help converting measurements!
- Add brown sugar, Spanish paprika, ground black pepper, garlic powder, and sea salt to a glass bowl.
- Mix together until fully blended. Use for roasts of all kinds. Enjoy!
- This mix makes close to 1½ cups of seasoning.
- Thoroughly season all sides of your roast. Brush the roast with olive oil all over first, then pat the seasoning blend into the beef to coat it well. This will give you a beautiful crust every time.
I’m not seeing temp and how long to cook for sweet and salty roast. I have it in the oven @350 but for how long?
Em Beitel says
Hi Phylis! Sorry for the confusion – we have that info over at our Eye Round Roast recipe. We sear it at 425°F first for 20 minutes and then lower the oven temp to 325°F for 50. 1 hour at 350 ought to do it (depending on the size of roast you have) but the best way to be sure is with a meat thermometer.
What variety of Spanish paprika do you use? Sweet or hot?
Em Beitel says
Hi Maryl! We used sweet paprika! Thank you for your question, and enjoy!